Businesses today are increasingly reliant on IT. Within the IT industry, software is changing how business is done and what products win. The commoditization of hardware, proliferation of mobile devices, and greater access to the internet are some of the main reasons for this trend. This means that uptime and availability are not just “nice to haves”; they’re key to business survival. Slow or unstable performance is simply not an option; whether it’s your native mobile application or a public website like HealthCare.gov.
Leading businesses are more reliant today on the web than ever before, and web and mobile customers are hard to please1. They will judge your application performance against the best experiences they have had and the smallest delay in response on a website or mobile application can make a huge difference. According to Gartner, 70% of the time, IT organizations learn about performance problems directly from their end-users who are having a negative experience. This reactive approach is problematic. By the time an end-user complains significant damage has already been done. The bottom line is if your end users are not having the best experience with your application and if you have no formal tool or process in place in finding that out ahead of time, then you could very quickly lose your customers and eventually your business.
The capability to measure browser rendering time, network latency, the geographical location of your end users, the browsers and devices they are using is an integral part to accurately analyze how your end users have been experiencing your business-critical applications. Therefore, monitoring the application behaviour on the back end is certainly a necessity, but it’s not enough, because it doesn't include performance indicators from the browser side of the application.
In this blog series, we will dive into the End User Monitoring (EUM) capabilities of an Application Performance Management (APM) tool and try to provide answers for the following questions.
- What is End User Experience Monitoring (EUM) and Why is it important?
- Who gains the most out of EUM?
- How can you get the complete visibility into the root cause for poor user experience?
Stay tuned for the next entry in this five-part series, which will be posted in the next week.